What “Dodging a Bullet” Looked Like, Katrina +10

Brando’s Note: Exactly 10 years ago today, Paul and one of our other team members, Chad, reported to U.S. Coast Guard Aviation Training Center Mobile, Ala., for hurricane response operations ahead of Katrina. After driving home from our base the day they arrived on-scene I did what any diligent U.S. Coast Guard officer would do – […]

Ten Years After: How Katrina Made Me a Better Crisis Responder

I’d love to change the world But, I don’t know what to do So, I’ll leave it up to you Note: This piece is the second of four we’ve put together for the 10-year anniversary of Katrina. Paul and I reported to the U.S. Coast Guard’s Public Information Assist Team the summer of 2005. Our team was in the disaster […]

6 Reasons New Orleans Loves the Coast Guard, 10 Years Later

Note: This was adapted from a piece published in March 2014, called “Silver Linings, Federal Response to Katrina,” and is the first of four pieces we’ve put together for the 10-year anniversary of Katrina. Brandon and I reported to the U.S. Coast Guard’s Public Information Assist Team the summer of 2005. Our team was in the disaster zone from […]

The Better Way to Give Affected Masses Crisis Info

Here’s today’s public service announcement from me to you: if you have bad news or risk information to communicate to people affected by crisis, don’t ever (ever, ever, EVER) choose to hold a town hall meeting to do so. Some people look at me like I’m crazy when I say this – even veteran communicators – so […]

Metrics for Discovering Your Reach on Twitter

I just did the math, and Paul and I – combined – regularly use about 15 social media accounts, spread out amongst five different platforms (almost makes me feel exhausted to see those numbers on the screen, but we regulate use!). We contribute to corporate accounts, maintain personal accounts to interact with friends and family, […]