Metrics for Discovering Your Reach on Twitter

I just did the math, and Paul and I – combined – regularly use about 15 social media accounts, spread out amongst five different platforms (almost makes me feel exhausted to see those numbers on the screen, but we regulate use!). We contribute to corporate accounts, maintain personal accounts to interact with friends and family, […]

Putting the “I see!” in ICS for Communicators

It’s 4th and goal, you’ve got the ball, there’s 5 seconds left in the game and your team is down by three. The coach sends you in from the sidelines with the final play of the game, confident that it’ll be a success and lead to victory. You get to the huddle, but decide you […]

Crisis Communication and the Golden Mean

Here’s a good thought experiment you can conduct from the comfort of your well-appointed office (that may or may not smell of rich mahogany), your 12 square feet of space in a cube farm, your couch or from wherever it is you are reading this post: make a list of all the times you’ve told […]

How to Build a Virtual Toolbox for Disaster Response

Being a public information officer for an organization with a diverse array of nearly a dozen distinct missions made every day exciting. On any given day, I might be talking to the media and stakeholders about maritime search and rescue and law enforcement, chemical and petroleum environmental pollution response or how icebergs in the North […]

Crisis Planning: 6 Steps to Getting Buy-In from the Boss

I was contacted by a new colleague recently who was lamenting the lack of interest in crisis planning demonstrated by his C-suite managers. It’s true that of all the operations for which managers are responsible, assigning time, money, resources and “stress equity” to preparing for doomsday scenarios is an easy priority to put in the […]