Four characteristics of effective messages

What’s the message? Doesn’t really matter whether you’re in crisis communications, marketing or an in-house corporate communication office – you’ve heard this question before, and probably asked it too. If your experience is like mine, there are no shortage of answers (from qualified sources and otherwise,) but it’s the next question that gets us hung up […]

When ethics collide: The boss vs. the profession

I spoke to a capstone public relations class at a local university last week. The future of PR is extremely bright if these men and women are a fair cross-section. They asked some great questions and made some astute observations. Today, I want to delve into one question about ethics worth sharing. Question: Where do […]

Community resilience strategies for long-term recovery

After a webinar I presented to emergency managers on crisis and risk communications during recovery from disaster I was asked, “Do you have a communication strategy for long term recovery?” To which I responded, (and I’m paraphrasing here,) “Yes. I do.” I used more words, but that was the gist. Now, I can’t say for […]

Incident Commanders and Strategic Comms

I recently spoke at a two-day all-hazard crisis incident response seminar in Berkeley, Calif., titled, “Thriving in the First 96 Hours.” Among other activities, I took part in a leadership panel to field questions about crisis communications. This is the last post in a series that has been adapted from my short responses to questions on the […]