Deepwater Horizon Lesson Learned: Managing Expectations to Maintain Trust and Credibility

Today marks 10 years since the Deepwater Horizon disaster. One key communication lesson from that seems to have been forgotten. Specifically, the lesson – Never let your leadership say something is under control or make statements that underestimate the impact of a disaster. No one likes a know-it-all, especially because in disasters the know-it-all is […]