Deepwater Horizon Lesson Learned: Managing Expectations to Maintain Trust and Credibility

Today marks 10 years since the Deepwater Horizon disaster. One key communication lesson from that seems to have been forgotten. Specifically, the lesson – Never let your leadership say something is under control or make statements that underestimate the impact of a disaster. No one likes a know-it-all, especially because in disasters the know-it-all is […]

A Model for Aligning Key Internal Resources Before Crisis

Please welcome Kjell Brataas, a native Norwegian residing just outside of Oslo, serving as a senior communication advisor with Norway’s Ministry of Transportation. Kjell cut his crisis comms teeth on some devastating events, such as the Indian Ocean tsunami in 2004, in which 84 Norwegians died, and the 2011 terrorist attacks in Oslo and on […]