Risk Comm 101: A Frame of Reference

NOTE: This is the first part in a series about – well – basic risk communication (hence the title!). It is adapted from an old (but surprisingly still-relevant) manual on the topic, assembled by the U.S. Coast Guard’s Public Information Assist Team (of which I was a proud member twice in my career). Found this […]

A Model for Aligning Key Internal Resources Before Crisis

Please welcome Kjell Brataas, a native Norwegian residing just outside of Oslo, serving as a senior communication advisor with Norway’s Ministry of Transportation. Kjell cut his crisis comms teeth on some devastating events, such as the Indian Ocean tsunami in 2004, in which 84 Norwegians died, and the 2011 terrorist attacks in Oslo and on […]

Social Media in Emergency Operations Blog Series: A Model for Aligning Integration with Existing Doctrine

I’ve explored the question of social media integration into operational decision-making during this blog series. I started by introducing readers to the white paper, “From Concept to Reality: Operationalizing Social Media for Preparedness, Response and Recovery,” developed by the Social Media Working Group for Emergency Services and Disaster Management – or SMWGESDM. I followed up with a […]

Social Media in Emergency Operations Blog Series: Verifying Information Gleaned from Social Media

In the previous post in this series on the integration of social media and operations I outlined some of the things managers can do to contend with the overwhelming volume of information social media provides. The most significant takeaway is the practice of narrowing social media searches based on the type of hazard and the gaps […]

Social Media in Emergency Operations Blog Series: Why Integration is a Difference Maker

There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don’t know. But there are also unknown unknowns. There are things we don’t know we don’t know.” Note: Donald “Uncle Donnie” Rumsfeld said this during a Pentagon press […]