Media Relations Specialists – The Canary in the Coal Mine

BLUF: If your organization doesn’t aggressively organize response-based information gathering and analysis efforts, you’ll lose the ability right out of the gate to accurately track the tempo and temperature of public and media interest, understand where best to direct your future communication efforts and focus your speaker preparation work. In 1986, the practice of using […]

Vigilance Vital for Established Crisis Comm Plans, Reputation

“A rat doesn’t care who you are or how nice your house is – if he wants to get in, he’s gonna get in,” my new friend, Mike, said to me the other day. Mike was being literal, not figurative. Mike gets rats – and squirrels and raccoons and who knows what else – out […]

On-Camera Interviews: Surviving the Black Circle

BLUF: When it comes to giving interviews, you can’t practice enough. In the course of my duties, I provide on-camera technique training to hazard response professionals several times a year. When I ask about their prior media experiences, the most common complaint is, “The media take my words out of context.” (Fair enough, more on […]

Fact Gathering Specialists – The Nuance of Information Collection

I was recently invited to coach and evaluate the workings of a Joint Information Center (JIC) at a large-scale exercise in a magical Southern land where it’s always sunny, the food is beyond amazing and each sip of Cuban espresso is like the “quickening” scene from the first Highlander movie. Here’s what I observed about […]

The Most Important Position in a Joint Information Center

Conventional response doctrine says that when staffing the Joint Information Center, the most qualified or experienced communicator in a unified response organization should fill the role of Public Information Officer – the 2nd most qualified fills the JIC Manager (or Assistant PIO) role and so on, so forth. But in our experience, the JIC Manager […]

ICS: The World’s Biggest Board Game (or, The Godzilla Contingency)

Game study is the study of games: the act of playing them, and the players and cultures surrounding them. It deals with all types of games throughout history and utilizes the tactics of anthropology, sociology and psychology while examining the design aspects of the game, the players in the game, and finally the role the […]