A Model for Aligning Key Internal Resources Before Crisis

Please welcome Kjell Brataas, a native Norwegian residing just outside of Oslo, serving as a senior communication advisor with Norway’s Ministry of Transportation. Kjell cut his crisis comms teeth on some devastating events, such as the Indian Ocean tsunami in 2004, in which 84 Norwegians died, and the 2011 terrorist attacks in Oslo and on […]

Vigilance Vital for Established Crisis Comm Plans, Reputation

“A rat doesn’t care who you are or how nice your house is – if he wants to get in, he’s gonna get in,” my new friend, Mike, said to me the other day. Mike was being literal, not figurative. Mike gets rats – and squirrels and raccoons and who knows what else – out […]

“Run Hide Fight”: #SMEM During the Ohio State University Attack

When a then-unidentified man used his vehicle as a weapon on the campus of the Ohio State University Monday, then got out of it and attacked people with a knife, authorities acted quickly: both the first responders who stopped the violence within minutes and school officials responsible for ensuring the safety of students, faculty, staff […]

Recognizing a Crisis Before it Becomes a Crisis

It’s a well known (and accurate) adage among crisis managers that success in responding to crisis is 90 percent in the planning and preparation. I don’t know if I agree 100 percent with the 90 percent mark but it’s pretty close. What isn’t as commonly understood is that a considerable portion of that last 10 […]

Managing Negativity and Rumors During Crisis

A 9/11 researcher interviewed me the other day to ask questions about my personal and professional experience in Manhattan on that day. At one point, we talked a bit about the phenomenon of people coming up with alternate theories about the terrorist attacks. OK. I’ll just say it: He wanted to know what I think […]

A Process for Key Messaging During Disaster

I’ve written about the oft under-emphasized practice of assessing the characteristics of an effective message that stands out and increases the likelihood that what’s being said is also being heard. It’s a subject Brandon and I will cover with attendees of a workshop we’re hosting in April. For the rest of you communication ninjas, I […]