Soooo, for anyone paying attention, we kinda fell off the content creation wagon a little less than four years ago. We’ve practicing our chosen profession, just not writing a whole lot about it. I’d like to say we’ll get back to it in the coming year but I don’t really know. In the meantime, I’m […]
Tag Archives: Planning
“A rat doesn’t care who you are or how nice your house is – if he wants to get in, he’s gonna get in,” my new friend, Mike, said to me the other day. Mike was being literal, not figurative. Mike gets rats – and squirrels and raccoons and who knows what else – out […]
BLUF: When it comes to giving interviews, you can’t practice enough. In the course of my duties, I provide on-camera technique training to hazard response professionals several times a year. When I ask about their prior media experiences, the most common complaint is, “The media take my words out of context.” (Fair enough, more on […]
Note: A brief introduction, since this is the first guest post (of many, we hope) from our friend and colleague Thomas McKenzie. Mac isn’t just a PIO, who spends a LOT of time in the field, but is a member of the U.S. Coast Guard’s elite Public Information Assist Team, which is a component of […]
Atlantic hurricane season started today and lasts through November 30. The National Oceanic and Atmospheric Administration is predicting that there is a 70 percent chance for 10-16 named storms this year, with 1-4 of them being major hurricanes. If you live and work near the U.S. east or gulf coasts, or in the Caribbean, you should […]
The Crisis Communicator 