Soooo, for anyone paying attention, we kinda fell off the content creation wagon a little less than four years ago. We’ve practicing our chosen profession, just not writing a whole lot about it. I’d like to say we’ll get back to it in the coming year but I don’t really know. In the meantime, I’m […]
Tag Archives: The Fundamentals
Calling all Public Information Officer types who feel the never-ending urge to keep our finger on the button overseeing everything and everyone. All the time. Be honest and admit it. Being in control is fun (fun, yeah, I think that’s the right word,) but we should have a little talk … because being a PIO […]
“A rat doesn’t care who you are or how nice your house is – if he wants to get in, he’s gonna get in,” my new friend, Mike, said to me the other day. Mike was being literal, not figurative. Mike gets rats – and squirrels and raccoons and who knows what else – out […]
BLUF: When it comes to giving interviews, you can’t practice enough. In the course of my duties, I provide on-camera technique training to hazard response professionals several times a year. When I ask about their prior media experiences, the most common complaint is, “The media take my words out of context.” (Fair enough, more on […]
Conventional response doctrine says that when staffing the Joint Information Center, the most qualified or experienced communicator in a unified response organization should fill the role of Public Information Officer – the 2nd most qualified fills the JIC Manager (or Assistant PIO) role and so on, so forth. But in our experience, the JIC Manager […]