In times of crisis, the top communication objectives are typically to provide information to the public that will help them stay safe, that will tell them how they can help your organization to help them, to reassure and to instill confidence. All communication strategies and tactics, therefore, need to be developed with these objectives in […]
Category Archives: Historical Cases
It was projected to hit somewhere between Gulf Shores, Ala. and Houston – a stretch of about 500 miles. We wanted to be as close to the impact as possible before landfall, or it would be too late to do any good. Three teams were positioned at three locations throughout the Gulf region. My team set […]
The Crisis Communicator 