On-Camera Interviews: Surviving the Black Circle

BLUF: When it comes to giving interviews, you can’t practice enough. In the course of my duties, I provide on-camera technique training to hazard response professionals several times a year. When I ask about their prior media experiences, the most common complaint is, “The media take my words out of context.” (Fair enough, more on […]

Selecting the Right Spokesperson for Crises

In times of crisis, the top communication objectives are typically to provide information to the public that will help them stay safe, that will tell them how they can help your organization to help them, to reassure and to instill confidence. All communication strategies and tactics, therefore, need to be developed with these objectives in […]