When my team shows up, something has probably gone very wrong – but we’re at least equipped to deal with it.” I was the first one on the conference call. I hate conference calls. I jotted down the date and time in my notebook and a few things I wanted to ask while I waited […]
Category Archives: Pro Tips
Calling all Public Information Officer types who feel the never-ending urge to keep our finger on the button overseeing everything and everyone. All the time. Be honest and admit it. Being in control is fun (fun, yeah, I think that’s the right word,) but we should have a little talk … because being a PIO […]
I learned from an early age that the sincere applications of “please” and “thank you” are the best tools with which to diffuse potentially hostile personal encounters on a day-to-day basis. That’s basic Jedi stuff. No one likes being stepped on or disrespected. (Especially not in public.) But smiling doesn’t get you very far when […]
BLUF: If your organization doesn’t aggressively organize response-based information gathering and analysis efforts, you’ll lose the ability right out of the gate to accurately track the tempo and temperature of public and media interest, understand where best to direct your future communication efforts and focus your speaker preparation work. In 1986, the practice of using […]
BLUF: When it comes to giving interviews, you can’t practice enough. In the course of my duties, I provide on-camera technique training to hazard response professionals several times a year. When I ask about their prior media experiences, the most common complaint is, “The media take my words out of context.” (Fair enough, more on […]