The Better Way to Give Affected Masses Crisis Info

August 6, 2015 · by brandon brewer | in From the Field, Historical Cases | tagged community relations, effective communication, Lesson Learned, PR, Public Information, public meetings, Public Relations, reputation management, Risk Communication | 2 Comments

Here’s today’s public service announcement from me to you: if you have bad news or risk information to communicate to people affected by crisis, don’t ever (ever, ever, EVER) choose to hold a town hall meeting to do so. Some people look at me like I’m crazy when I say this – even veteran communicators – so […]

Build Trust and Credibility with those Affected by Crisis

July 29, 2014 · by brandon brewer | in From the Field, In the News, Pro Tips | tagged community relations, Perception is Reality, public meetings, public perception, risk perception | 2 Comments

When you collaborate with other individuals or organizations to mitigate large, complex or ongoing crises, an important component of your communication is community involvement. Among the many facts that need to be disseminated to affected stakeholders during and after any crisis are the risks involved and how an incident management team is handling them. The […]

Open Houses vs. Town Halls during Crises

June 24, 2014 · by brandon brewer | in Pro Tips | tagged community relations, effective communication, Here We Go Again, issues management, Lesson Learned, public meetings | Leave a comment

The following may sound like a contentious view when you first read it, but I consider it a public service announcement when I write: if you have bad news or risk information to communicate to publics affected by your crisis, don’t ever (ever, ever, EVER) choose to hold a town hall meeting to do so. […]