21 Tactics Spokespeople Use to Manage Tough Questions

We’re pretty excited to have a new contributor sharing his experience and research in the world of risk communication. Dr. Roger Miles was introduced to us via another contributor after they met while attending a course at the Harvard School of Public Health Roger teaches graduate level risk-related psychology at Cambridge University and the United […]

Four characteristics of effective messages

Happy Monday! We’re continuing our countdown of the Top 10 Most Read Pieces of 2015, and we’re halfway to number 1. Coming in at #5 is this piece Paul published almost a year ago, which has been a regular landing spot since then for people visiting the blog. Probably because it’s really good. Enjoy, and […]

The Better Way to Give Affected Masses Crisis Info

Here’s today’s public service announcement from me to you: if you have bad news or risk information to communicate to people affected by crisis, don’t ever (ever, ever, EVER) choose to hold a town hall meeting to do so. Some people look at me like I’m crazy when I say this – even veteran communicators – so […]

5 Things Every College Comms Major Should Hear

This spring I filled in as an affiliate professor, teaching Intro to Public Relations, at Loyola University in Baltimore. The department chair seemed sheepish at the prospect of asking someone with my experience to teach the basics to freshmen, “I understand this may be rudimentary and not very interesting for you, but we could use […]

Four characteristics of effective messages

What’s the message? Doesn’t really matter whether you’re in crisis communications, marketing or an in-house corporate communication office – you’ve heard this question before, and probably asked it too. If your experience is like mine, there are no shortage of answers (from qualified sources and otherwise,) but it’s the next question that gets us hung up […]

When ethics collide: The boss vs. the profession

I spoke to a capstone public relations class at a local university last week. The future of PR is extremely bright if these men and women are a fair cross-section. They asked some great questions and made some astute observations. Today, I want to delve into one question about ethics worth sharing. Question: Where do […]