How to Build a Virtual Toolbox for Disaster Response

If the blog had a “Free Bird” or – I dunno – “Margaritaville?” this year, it was this piece, coming in at #1 in our countdown of the Top 10 Most Read Pieces of 2015. Not necessarily a “one-hit wonder” kind of thing – more of a “show closer.” I wrote a slightly different version of […]

Social Media and Crisis: 6 Things You Should Do, 2 You Shouldn’t

Hey ho! Let’s go! Hey ho! Let’s go! We’re at #4 (that’s not a hashtag, that’s just a “number sign” [and then the number that comes after it]) in our countdown of the Top 10 Most Read Pieces of 2015 on the ol’ #CrisisComms blog (that. that was a hashtag). Have you ever read a […]

Metrics for Discovering Your Reach on Twitter

I just did the math, and Paul and I – combined – regularly use about 15 social media accounts, spread out amongst five different platforms (almost makes me feel exhausted to see those numbers on the screen, but we regulate use!). We contribute to corporate accounts, maintain personal accounts to interact with friends and family, […]

How to Build a Virtual Toolbox for Disaster Response

Being a public information officer for an organization with a diverse array of nearly a dozen distinct missions made every day exciting. On any given day, I might be talking to the media and stakeholders about maritime search and rescue and law enforcement, chemical and petroleum environmental pollution response or how icebergs in the North […]

Social Media and Crisis: 6 Things You Should Do, 2 You Shouldn’t

“Do as I say, not as I do.” I jabbed a man in the eye with a flash drive once for saying that. I prefer, “Do as I say, do as I do,” or, “Don’t do what I don’t do, don’t do what I don’t say.” (wait, what?) What was I getting ready to talk about? […]

21 Lessons Learned from SM SNAFUs

Last year I wrote about 10 things to consider when using SM (ok, it was mostly about Twitter) as a staple in your communication toolkit. I would consider this a companion post. Actually it was part of the “10 things post” but my buddy and post-partner, Paul, likes to break the goodness into smaller chunks from […]