Social Media in Emergency Operations Blog Series: A Model for Aligning Integration with Existing Doctrine

I’ve explored the question of social media integration into operational decision-making during this blog series. I started by introducing readers to the white paper, “From Concept to Reality: Operationalizing Social Media for Preparedness, Response and Recovery,” developed by the Social Media Working Group for Emergency Services and Disaster Management – or SMWGESDM. I followed up with a […]

Social Media in Emergency Operations Blog Series: Verifying Information Gleaned from Social Media

In the previous post in this series on the integration of social media and operations I outlined some of the things managers can do to contend with the overwhelming volume of information social media provides. The most significant takeaway is the practice of narrowing social media searches based on the type of hazard and the gaps […]

Social Media in Emergency Operations Blog Series: Why Integration is a Difference Maker

There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don’t know. But there are also unknown unknowns. There are things we don’t know we don’t know.” Note: Donald “Uncle Donnie” Rumsfeld said this during a Pentagon press […]

Social Media in Emergency Operations Blog Series: 3 Barriers to Integrating Social Media into Operations

Note: This is the second post in a series of what was initially intended to be two or three, discussing the challenges, practices and perceptions surrounding the holistic use of social media in response operations – from its more obvious application in public information to it’s potential for informing plans and decision making across the […]

Social Media in Emergency Operations Blog Series: Introduction

Full disclosure: I didn’t initially buy the social media hype as it gained more and more mainstream popularity years ago. I didn’t envision the role it might someday play in more practical matters, such as marketing, branding and stakeholder engagement. I figured it wouldn’t be much more than a novelty or a fad for its […]

SMEM vs. Cabin Fever

Millions of people have been affected by the blizzard that hit the U.S. Mid-Atlantic region during the weekend, with the storm’s after-effects still being felt days after the last snowflake fell. Here, in Virginia’s Hampton Roads region, schools and local government offices are closed, hazardous driving conditions persist on secondary roads and emergency managers are busy […]