On-Camera Interviews: Surviving the Black Circle

BLUF: When it comes to giving interviews, you can’t practice enough. In the course of my duties, I provide on-camera technique training to hazard response professionals several times a year. When I ask about their prior media experiences, the most common complaint is, “The media take my words out of context.” (Fair enough, more on […]

“Run Hide Fight”: #SMEM During the Ohio State University Attack

When a then-unidentified man used his vehicle as a weapon on the campus of the Ohio State University Monday, then got out of it and attacked people with a knife, authorities acted quickly: both the first responders who stopped the violence within minutes and school officials responsible for ensuring the safety of students, faculty, staff […]

PIO Tips for “Staying Frosty” During Disaster Response

I’ve written on this subject in the past but with Hurricane Matthew being nigh and many of my former public information officer colleagues setting up in its path (or waiting for the call to do so,) I thought I’d re-rack a version of a post I wrote two years ago about some of the intangible lessons I […]

11 Preparedness Tips for Atlantic Hurricane Season

Atlantic hurricane season started today and lasts through November 30. The National Oceanic and Atmospheric Administration is predicting that there is a 70 percent chance for 10-16 named storms this year, with 1-4 of them being major hurricanes. If you live and work near the U.S. east or gulf coasts, or in the Caribbean, you should […]

A Process for Key Messaging During Disaster

I’ve written about the oft under-emphasized practice of assessing the characteristics of an effective message that stands out and increases the likelihood that what’s being said is also being heard. It’s a subject Brandon and I will cover with attendees of a workshop we’re hosting in April. For the rest of you communication ninjas, I […]

How to Build a Virtual Toolbox for Disaster Response

If the blog had a “Free Bird” or – I dunno – “Margaritaville?” this year, it was this piece, coming in at #1 in our countdown of the Top 10 Most Read Pieces of 2015. Not necessarily a “one-hit wonder” kind of thing – more of a “show closer.” I wrote a slightly different version of […]