Full disclosure: I didn’t initially buy the social media hype as it gained more and more mainstream popularity years ago. I didn’t envision the role it might someday play in more practical matters, such as marketing, branding and stakeholder engagement. I figured it wouldn’t be much more than a novelty or a fad for its […]
Author Archives: Paul Rhynard
Brandon and I don’t talk a whole about it on the blog but I think most readers know we have “day jobs” providing, “crisis communication strategies to the energy, maritime and government sectors that can be implemented immediately for response to any critical incident, that are compliant with any government-led response, and that are compatible […]
Conventional response doctrine says that when staffing the Joint Information Center, the most qualified or experienced communicator in a unified response organization should fill the role of Public Information Officer – the 2nd most qualified fills the JIC Manager (or Assistant PIO) role and so on, so forth. But in our experience, the JIC Manager […]
I’ve written on this subject in the past but with Hurricane Matthew being nigh and many of my former public information officer colleagues setting up in its path (or waiting for the call to do so,) I thought I’d re-rack a version of a post I wrote two years ago about some of the intangible lessons I […]
Brandon and I spent decades preparing for and responding to all manner of critical incidents and disasters as federal public information officers. When we weren’t preparing or responding, we were teaching others to prepare and respond. When we weren’t preparing or responding or teaching others to prepare and respond, we were getting phone calls, emails […]
The Crisis Communicator 