Four characteristics of effective messages

Happy Monday! We’re continuing our countdown of the Top 10 Most Read Pieces of 2015, and we’re halfway to number 1. Coming in at #5 is this piece Paul published almost a year ago, which has been a regular landing spot since then for people visiting the blog. Probably because it’s really good. Enjoy, and […]

How to Open Your House

We’re in the midst of counting down the blog’s greatest hits, with the Top 10 Most Read Pieces of 2015. We’ve got a thing for conducting productive community relations during crises, so it’s nice to see that this entry from guest blogger extraordinaire Mariana O’Leary was well-received when we published it a few months ago. […]

The Empathy Message: Say it Like You Mean it

With all the practices and pitfalls of communicating during crisis, few things are more fundamentally important to effective communication than expressing sincere empathy to those affected. Yet somehow genuine expressions of empathy during crisis and critical incidents are rare. Don’t get me wrong, I see and hear no shortage of canned, cliché, box-checking statements but […]

Talking Points are a Guide, Not a Script

A public information officer colleague returned from a recent disaster incident deployment and gave me the lowdown on how the job went. Turned out it could’ve been better! A particular low point for my friend came when he was demobilizing and had a short exit interview/debrief with the incident commander, focusing on his team’s contributions. […]