Social Media in Emergency Operations Blog Series: A Model for Aligning Integration with Existing Doctrine

I’ve explored the question of social media integration into operational decision-making during this blog series. I started by introducing readers to the white paper, “From Concept to Reality: Operationalizing Social Media for Preparedness, Response and Recovery,” developed by the Social Media Working Group for Emergency Services and Disaster Management – or SMWGESDM. I followed up with a […]

Vigilance Vital for Established Crisis Comm Plans, Reputation

“A rat doesn’t care who you are or how nice your house is – if he wants to get in, he’s gonna get in,” my new friend, Mike, said to me the other day. Mike was being literal, not figurative. Mike gets rats – and squirrels and raccoons and who knows what else – out […]

On-Camera Interviews: Surviving the Black Circle

BLUF: When it comes to giving interviews, you can’t practice enough. In the course of my duties, I provide on-camera technique training to hazard response professionals several times a year. When I ask about their prior media experiences, the most common complaint is, “The media take my words out of context.” (Fair enough, more on […]

Steer Toward Right: After Action Reports and Lessons from the Field

Note: A brief introduction, since this is the first  guest post (of many, we hope) from our friend and colleague Thomas McKenzie. Mac isn’t just a PIO, who spends a LOT of time in the field, but is a member of the U.S. Coast Guard’s elite Public Information Assist Team, which is a component of […]

11 Preparedness Tips for Atlantic Hurricane Season

Atlantic hurricane season started today and lasts through November 30. The National Oceanic and Atmospheric Administration is predicting that there is a 70 percent chance for 10-16 named storms this year, with 1-4 of them being major hurricanes. If you live and work near the U.S. east or gulf coasts, or in the Caribbean, you should […]