Incident Commanders and Strategic Comms

I recently spoke at a two-day all-hazard crisis incident response seminar in Berkeley, Calif., titled, “Thriving in the First 96 Hours.” Among other activities, I took part in a leadership panel to field questions about crisis communications. This is the last post in a series that has been adapted from my short responses to questions on the […]

Communicating Transparency During the Deepwater Horizon Oil Spill

I recently spoke at a two-day all-hazard crisis incident response seminar in Berkeley, Calif., titled, “Thriving in the First 96 Hours.” Among other activities, I took part in a leadership panel to field questions about crisis communications. This post, and others, is adapted from my short responses to questions on the topic asked before and during […]

Build Trust and Credibility with those Affected by Crisis

When you collaborate with other individuals or organizations to mitigate large, complex or ongoing crises, an important component of your communication is community involvement. Among the many facts that need to be disseminated to affected stakeholders during and after any crisis are the risks involved and how an incident management team is handling them. The […]

The LeBron Machine, Personal Branding and Storytelling

Personal branding, and the reputation management that goes along with it, is a continual process that follows the same formula – in a broad sense – as when the craft is applied to the corporate world. You create an identity that is easy for stakeholders to recognize and understand, then maintain and grow it through more […]

Guns, Drinking Water and Antiterrorism in the Midwest

tl;dr – If there’s a possibility that something your organization is about to do will lead to perceived risks from stakeholders outside the organization, you need to have a risk communication and outreach plan in place before going forward with your operational plan. Americans used the phrase “the new normalcy” to describe how things had […]