Four characteristics of effective messages

What’s the message? Doesn’t really matter whether you’re in crisis communications, marketing or an in-house corporate communication office – you’ve heard this question before, and probably asked it too. If your experience is like mine, there are no shortage of answers (from qualified sources and otherwise,) but it’s the next question that gets us hung up […]

When ethics collide: The boss vs. the profession

I spoke to a capstone public relations class at a local university last week. The future of PR is extremely bright if these men and women are a fair cross-section. They asked some great questions and made some astute observations. Today, I want to delve into one question about ethics worth sharing. Question: Where do […]

Armchair Communicators (redux)

It’s been a busy few weeks for us. Brandon’s been finishing a summer session in pursuit of his philosophy degree and I’ve been traveling. Brandon calls it my Vision Quest (any Matthew Modine fans out there? Of course there are.) We’ve also been busy trying to turn this love affair of ours into a business. […]

The LeBron Machine, Personal Branding and Storytelling

Personal branding, and the reputation management that goes along with it, is a continual process that follows the same formula – in a broad sense – as when the craft is applied to the corporate world. You create an identity that is easy for stakeholders to recognize and understand, then maintain and grow it through more […]

Armchair Communicators

If your experience in public relations is anything like mine, you routinely encounter managers who know how to do your job. Sure, they hired you, but not because they can’t do PR – anybody can do PR – but, because they don’t have the time so they give the job to you. Don’t worry, they’ll […]