Communicating When People Feel Threatened

I’ve been called on to communicate with people affected by oil spills, natural disasters and other critical incidents. What makes communicating to people affected by these sorts of events challenging is that they feel personally threatened by circumstances outside their control and by people they may not trust. This creates mental noise, which means information […]

Social Media Emergency Management Basics from Everyday Life

Recently my wife and I met up with several friends at our place and walked to the neighborhood craft brewery for conversation and beer sampling. A local food truck was stationed outside, and menus were placed here and there on the tables in the brewery tasting room – patrons could order high-end food from the truck […]

When ethics collide: The boss vs. the profession

I spoke to a capstone public relations class at a local university last week. The future of PR is extremely bright if these men and women are a fair cross-section. They asked some great questions and made some astute observations. Today, I want to delve into one question about ethics worth sharing. Question: Where do […]

Can Grassroots Orgs Hamper Unified Efforts through SM?

  CNN is broadcasting from Ferguson, and so are the live-streaming citizens on scene. — Anne-MarieMcLaughlin (@EMgrB) August 20, 2014 I recently spoke at a two-day all-hazard crisis incident response seminar in Berkeley, Calif., titled, “Thriving in the First 96 Hours.” Among other activities, I took part in a leadership panel to field questions about […]

The LeBron Machine, Personal Branding and Storytelling

Personal branding, and the reputation management that goes along with it, is a continual process that follows the same formula – in a broad sense – as when the craft is applied to the corporate world. You create an identity that is easy for stakeholders to recognize and understand, then maintain and grow it through more […]