“BLUF.” It means, “bottom line, up front.” Insert it at the beginning of any piece of written communication, and you’re telling those receiving the message, “this is most important.” If you’re a professional communicator, it’s the same thing as “flagging” during media interviews. So, what’s the BLUF when it comes to collaborative crisis communications? The […]
Tag Archives: The Fundamentals
The first post in our “Crisis Comms 101” series laid out the sucky outcomes of a poorly-managed crisis. The outcomes include long-term loss of credibility, confidence and, ultimately, the loss of support required to do what your organization does, whether it be a charity, a government agency or Fortune 500 company. In the posts that […]
As I’ve said many times before, “crisis happens” (bumper stickers are at the printers.) We can’t stop or even control it when it starts, but we can take steps to contain and mitigate the kind of long term impact that make crisis so dangerous. In previous “101” posts I wrote about recognizing, preparing for and […]
Coal miners used to take caged canaries into mine shafts to serve as primitive early warning systems in case the air became toxic. If the bird kicked over in its cage, the miners knew danger was in the air – literally. In this post, I’ll talk about an early warning system you can use to […]
Crisis happens. I don’t think that’s a bumper sticker yet, but it should be. A manager who can anticipate the things that can go wrong and has a plan for them is way ahead of the curve. You don’t have to know when and where crisis might strike in order to formulate a plan. You […]
The Crisis Communicator 