Aristotle’s model of virtue ethics provides clear guidance on how professionals can best communicate with stakeholders during an emergency or disaster. Aristotle believed that the key to life was happiness, and that it was achieved by living virtuously – “all things in moderation,” basically, because in his treatise on the subject every virtue has TWO vices, […]
Author Archives: brandon brewer
The following may sound like a contentious view when you first read it, but I consider it a public service announcement when I write: if you have bad news or risk information to communicate to publics affected by your crisis, don’t ever (ever, ever, EVER) choose to hold a town hall meeting to do so. […]
At times, a simple incident – whether it be small or large – can become complex quickly, and require more from professional communicators than is the norm for mitigating disaster through their work with the community and media. What makes an incident complex? An increasing magnitude of the incident or larger scope of area and […]
My friends over at the U.S. Coast Guard’s Public Information Assist Team – the service’s deployable crisis communications experts – have alerted me to two things in the last few weeks – one, that the service has published a new pocket guide for incident public information officers (PIO) and, two, that they began distributing (and […]
An often overlooked crisis communications tool – which has more power than many people give it credit for – is the after action report (AAR), or “lessons learned report,” if that sounds more familiar. A well-written AAR has several inherent benefits: It provides your leadership with a clear picture of you/your team’s important incident actions. […]
The Crisis Communicator 