The Future is Unwritten

Update (16 May 2014): I posted this piece in a few groups on LinkedIn and communications/PR pros weighed-in on the topic – such good debate (and great, related tips) that I figured it would be good to include here – screen grabs of the conversation at the bottom of this post; rest of this piece is […]

Triage Your Issues During a Crisis

Emergency room triage is an established practice to do the most good, with the resources available, based on the workload. It is based on the rate of incoming patients, the urgency of each patient’s needs and how complex each individual patient’s situation is. Medical triage changes a bit on the battlefield. The concepts of rate, urgency and complexity […]

Plan for the Worst-Case Scenario

There are 20 seconds left on a ticking clock, and you have no timeouts. Your starting quarterback is knocked out of the game, and the backup needs to move the ball another 20 yards to get within field goal range to force the game into overtime. As the offensive coordinator, it’s your job to call in the […]

7 Steps to Building a Crisis Comms Plan

My recent series of posts covering the basics of crisis communications generated a few questions from pros who have the corporate comms thing wired, but would like to see more granularity on the mechanics of building a crisis comms program. You ask, we deliver. This post will expound on our 101 post, “Preparing for the […]

Just Give Me the Bad News, Already

If you’re a crisis communicator, you routinely have bad news to give people who are affected by the latest disaster. In the midst of responding to crisis, your job is to build and/or maintain people’s trust and credibility in you and your organization’s abilities. Being transparent with bad news – while telling people what you’re […]

Crisis Comms 101: Canaries are Dead, Spider Monkeys are Nigh

As I’ve said many times before, “crisis happens” (bumper stickers are at the printers.) We can’t stop or even control it when it starts, but we can take steps to contain and mitigate the kind of long term impact that make crisis so dangerous. In previous “101” posts I wrote about recognizing, preparing for and […]