What’s the Telos of Your Communication?

If you’ve ever heard the phrase, “nature always moves toward an end,” the definition of the Greek word telos will be easy to understand: it is the end, purpose or – even better – the completion toward which everything in the world moves. The quote above is Aristotle paraphrased, and so is this, “art imitates […]

The Future is Unwritten

Update (16 May 2014): I posted this piece in a few groups on LinkedIn and communications/PR pros weighed-in on the topic – such good debate (and great, related tips) that I figured it would be good to include here – screen grabs of the conversation at the bottom of this post; rest of this piece is […]

Triage Your Issues During a Crisis

Emergency room triage is an established practice to do the most good, with the resources available, based on the workload. It is based on the rate of incoming patients, the urgency of each patient’s needs and how complex each individual patient’s situation is. Medical triage changes a bit on the battlefield. The concepts of rate, urgency and complexity […]

Plan for the Worst-Case Scenario

There are 20 seconds left on a ticking clock, and you have no timeouts. Your starting quarterback is knocked out of the game, and the backup needs to move the ball another 20 yards to get within field goal range to force the game into overtime. As the offensive coordinator, it’s your job to call in the […]

7 Steps to Building a Crisis Comms Plan

My recent series of posts covering the basics of crisis communications generated a few questions from pros who have the corporate comms thing wired, but would like to see more granularity on the mechanics of building a crisis comms program. You ask, we deliver. This post will expound on our 101 post, “Preparing for the […]