Four characteristics of effective messages

Happy Monday! We’re continuing our countdown of the Top 10 Most Read Pieces of 2015, and we’re halfway to number 1. Coming in at #5 is this piece Paul published almost a year ago, which has been a regular landing spot since then for people visiting the blog. Probably because it’s really good. Enjoy, and […]

Crisis Communication and the Golden Mean

Here’s a good thought experiment you can conduct from the comfort of your well-appointed office (that may or may not smell of rich mahogany), your 12 square feet of space in a cube farm, your couch or from wherever it is you are reading this post: make a list of all the times you’ve told […]

Crisis Planning: 6 Steps to Getting Buy-In from the Boss

I was contacted by a new colleague recently who was lamenting the lack of interest in crisis planning demonstrated by his C-suite managers. It’s true that of all the operations for which managers are responsible, assigning time, money, resources and “stress equity” to preparing for doomsday scenarios is an easy priority to put in the […]

5 Things Every College Comms Major Should Hear

This spring I filled in as an affiliate professor, teaching Intro to Public Relations, at Loyola University in Baltimore. The department chair seemed sheepish at the prospect of asking someone with my experience to teach the basics to freshmen, “I understand this may be rudimentary and not very interesting for you, but we could use […]

10 Crisis Comms Planning Tips for Hurricane Season

Atlantic hurricane season starts June 1 (apparently, Ana didn’t get the memo), and U.S. National Hurricane Preparedness Week is May 24-30. If you live and work near the U.S. east or gulf coasts, or in the Caribbean, preparedness week is a good time not only to make sure that you’re prepared in general, but also that you’re prepared […]