What’s the Telos of Your Communication?

If you’ve ever heard the phrase, “nature always moves toward an end,” the definition of the Greek word telos will be easy to understand: it is the end, purpose or – even better – the completion toward which everything in the world moves. The quote above is Aristotle paraphrased, and so is this, “art imitates […]

Plan for the Worst-Case Scenario

There are 20 seconds left on a ticking clock, and you have no timeouts. Your starting quarterback is knocked out of the game, and the backup needs to move the ball another 20 yards to get within field goal range to force the game into overtime. As the offensive coordinator, it’s your job to call in the […]

Crisis Comms 101: Preparing for the Inevitable

Crisis happens. I don’t think that’s a bumper sticker yet, but it should be. A manager who can anticipate the things that can go wrong and has a plan for them is way ahead of the curve.  You don’t have to know when and where crisis might strike in order to formulate a plan. You […]