Plan for the Worst-Case Scenario

There are 20 seconds left on a ticking clock, and you have no timeouts. Your starting quarterback is knocked out of the game, and the backup needs to move the ball another 20 yards to get within field goal range to force the game into overtime. As the offensive coordinator, it’s your job to call in the […]

Apps for the Crisis Communicator’s Virtual Toolbox

Being a public information officer for an organization with a diverse array of nearly a dozen distinct missions made every day exciting. On any given day, I might be talking to the media and stakeholders about maritime search and rescue and law enforcement, chemical and petroleum environmental pollution response or how icebergs in the North […]

Collaborative Crisis Communications: The Steps

This post should really be titled “If You’re Not Collaborating With Others During a Crisis Situation, You Need to Rewrite Your Crisis Plan.” Of course, if that particularly wordy title appeared in the editorial queue, I’d get one of those calls from Paul. Here’s the thing about being at the center of a crisis – […]

Guns, Drinking Water and Antiterrorism in the Midwest

tl;dr – If there’s a possibility that something your organization is about to do will lead to perceived risks from stakeholders outside the organization, you need to have a risk communication and outreach plan in place before going forward with your operational plan. Americans used the phrase “the new normalcy” to describe how things had […]

Crisis Comms 101: The Anatomy of Crisis

This is the first of five posts outlining what crisis comms managers see when a crisis is looming, in terms any organizational manager will understand. Identifying crisis in the early stages vastly improves the odds of coming out on the other end merely licking a few wounds, as opposed to a one-way trip to the […]