“BLUF.” It means, “bottom line, up front.” Insert it at the beginning of any piece of written communication, and you’re telling those receiving the message, “this is most important.” If you’re a professional communicator, it’s the same thing as “flagging” during media interviews. So, what’s the BLUF when it comes to collaborative crisis communications? The […]
Tag Archives: Planning
The first post in our “Crisis Comms 101” series laid out the sucky outcomes of a poorly-managed crisis. The outcomes include long-term loss of credibility, confidence and, ultimately, the loss of support required to do what your organization does, whether it be a charity, a government agency or Fortune 500 company. In the posts that […]
The first chapter of Kathleen Fearn-Banks’ “Crisis Communications: A Casebook Approach,” covers – as the chapter title indicates – “Crisis Communications Today.” Several topics in the text stood out for me during a recent reading: 1. The importance of being able to clearly define what constitutes a crisis A key point during a discussion of […]
Being a public information officer for an organization with a diverse array of nearly a dozen distinct missions made every day exciting. On any given day, I might be talking to the media and stakeholders about maritime search and rescue and law enforcement, chemical and petroleum environmental pollution response or how icebergs in the North […]
This post should really be titled “If You’re Not Collaborating With Others During a Crisis Situation, You Need to Rewrite Your Crisis Plan.” Of course, if that particularly wordy title appeared in the editorial queue, I’d get one of those calls from Paul. Here’s the thing about being at the center of a crisis – […]
The Crisis Communicator 