Ten Years After: How Katrina Made Me a Better Crisis Responder

I’d love to change the world But, I don’t know what to do So, I’ll leave it up to you Note: This piece is the second of four we’ve put together for the 10-year anniversary of Katrina. Paul and I reported to the U.S. Coast Guard’s Public Information Assist Team the summer of 2005. Our team was in the disaster […]

5 Things Every College Comms Major Should Hear

This spring I filled in as an affiliate professor, teaching Intro to Public Relations, at Loyola University in Baltimore. The department chair seemed sheepish at the prospect of asking someone with my experience to teach the basics to freshmen, “I understand this may be rudimentary and not very interesting for you, but we could use […]

Death, Taxes, Crisis in 2014

This past year reinforced the ongoing need for solid crisis management strategy and communication planning, regardless of what your organization does. I didn’t attribute this quote because in our community, as far as I can tell, this is essentially a cliché. It’s cliché because if my great, great grand pappy (conceptually pictured here) were a […]

Four characteristics of effective messages

What’s the message? Doesn’t really matter whether you’re in crisis communications, marketing or an in-house corporate communication office – you’ve heard this question before, and probably asked it too. If your experience is like mine, there are no shortage of answers (from qualified sources and otherwise,) but it’s the next question that gets us hung up […]