“Yeah, Well, You Know, That’s Just, Like, Your Opinion, Man.” * The American news media has always been about recording, contextualizing and transmitting opinions to readers, listeners and viewers. It’s nothing new. The thirst for opinion is so real, that many organizations stress to their spokespeople to “just stick to the facts” when giving interviews. […]
Author Archives: brandon brewer
This is the third entry in a three-part series on what it’s like being deployed as a crisis incident public information officer. The first entry covered the preparatory phase of incident response operations, and the second covered what it’s like once on-scene at an incident. This entry focuses on lessons learned from the incident. What […]
This is the second entry in a three-part series on what it’s like being deployed as a crisis incident public information officer. The first entry covered the preparatory phase of incident response operations, and this one covers what it’s like once on-scene at a particular incident. Public information officer Thomas McKenzie and crew immediately reported […]
This is the first entry in a three-part series on what it’s like being deployed as a crisis incident public information officer. This entry covers the preparatory phase of incident response operations. When I met up for coffee with my friend and colleague Thomas McKenzie a few weeks ago, his black backpack had a wavy, […]
Last year I wrote about 10 things to consider when using SM (ok, it was mostly about Twitter) as a staple in your communication toolkit. I would consider this a companion post. Actually it was part of the “10 things post” but my buddy and post-partner, Paul, likes to break the goodness into smaller chunks from […]
The Crisis Communicator 